About Me.

I’m a geek, constantly looking for the next big thing and the latest obsession. Currently, I’m obsessed with, (in no particular order): rich user experience, mobile, restoring motorcycles & trucks, surfing, meaningful content, photography, Nicaragua, good gin, and the list goes on... Most importantly, it’s about doing good work – not just winning awards, but solving business challenges and design problems –  finding inspiration in everything.

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I knew from an early age that I wanted to be in Advertising- my mother worked in the business. I was always fascinated with the creative department, (although it could have been all those art markers and colour photocopiers clouding my judgment with their wonderful aromas.) I still have a weakness for a good whiff of a Sharpie.

When I started learning design in the early 90’s, schools were still teaching most of the fundamentals by hand. After two and a half years, I made my first big pitch- to the school Dean. Digital design programs didn’t exist at the time, so I convinced the Dean to let me create my own curriculum.

I ended up in night classes with seasoned working creatives learning about the wonders of digital design production. Trading my quickly learned software skills for the priceless experience of my classmates gave me a unique education that I cherish to this day.

The rest is history. For almost 20 years, I’ve travelled between big agency and small boutique, working for a variety of clients in both digital and mass, honing my skills and abilities along the way. I’m passionate about doing great work and helping out the team. It’s a rewarding adventure, I feel luck to be able to do what I love for a living.