Pitchbox is another option if your focus is on outreach, and SEO but you’ll need to schedule a demo just to uncover their pricing. Influencer Marketing is becoming a media channel. Pricing is based on a request basis, which means. To narrow things down, you can add tags to filter by: Beyond websites, NinjaOutreach also lets you search Twitter and Instagram. While it doesn’t have every single feature, it should have all the features most bloggers need. The free version of the website is very limited, and you’ll need to sign up for their Pro trial version in order to try out some of the more advanced features they offer. It’s something that we’ve had to learn to adjust to over time. It can be a bit of a pain to scour through an influencer’s social media for a business email that you know they’ll respond to and sometimes even humanly impossible. First, it has the standard “discover” module where you can search for influencers using keywords and then filter by things like total reach and location. Home Extensions SocialiQ - Influencer Marketing Research Tool. It’s impossible to give a single overall recommendation because a lot of your decision should come down to your unique needs and budget. Awario is a great option if you want to use social media monitoring to find opportunities to connect with influencers (and it’s great for keeping tabs on your own brand, and competitors.). Disclosure: This post contains affiliate links. While anyone can use it, that’s a good reminder that this one is best for blog outreach, rather than anything to do with social media. While I personally enjoy using this feature to find competitor’s top-performing content or just come up with topic ideas for my own sites, you can also just as easily use it to find the top-performing posts in your specific content niche (so that you can then connect with the person behind each popular post!). If you buy into their plan (or if you try out the free version), you can also get analytics for the influencers that you discover — allowing you to choose whether or not they would be suited for your brand. We conduct research into brand essence, strategic fit, concept testing, market opportunity, competitive analysis, messaging testing, psychographic research, millennial marketing insights and influencer marketing analysis. As mentioned, you can expect to pay around $79 or more just to access their databanks. While GroupHigh doesn’t offer automated outreach like NinjaOutreach, it does include an influencer CRM to help you manage the people you’re connected with. Het verschil is dat het kanaal veranderd is. Influencer fraud (including fake followers) was estimated to cost businesses up to $1.3 billion, about 15 percent of global influencer–marketing spending. Platforms supported: Blogs, Facebook, Twitter, Instagram, YouTube, Google+, and Forums. Again, much like with traackr, although you can’t call its larger database a bad characteristic, it can make it difficult to find suitable influencers — especially if you don’t make proper use of their keyword and filter search tools. In order to use Twitter lists in your influencer research strategy, you need to already have a list of influencers you’re considering. Influencermarketing is een vorm van marketing die vele voordelen biedt. Then, you can reach out to those influencers or monitor them to slowly build a relationship over time. Doordat het exposure, engagement én direct verkeer genereert, is gebleken dat dit met name voor B2C bedrijven zeer positief uitpakt. Here are a few notable differences (though not a complete list): Additionally, because NinjaOutreach’s cheapest plan starts at $69 per month, BuzzStream is a bit more accessible for smaller bloggers. Advertisements are not as effective on TV or newspaper ads anymore, not to the younger demographic, at the very least. Of course, just like we did before, we’ve broken down the pros and cons of the tool and the general breakdown of how the tool works and how it can help boost your efficiency! Searches rose from 3,900 searches per month in 2015, to 6,460 in 2016 and then 21,000 in 2017. ). If you want to learn more about this process and what you can do in order to help increase your efficiency, continue reading below to learn more! The results indicate that influencer marketing on Instagram can be described as a logical process, and that the built in level of trust between influencer and reader is essentially impossible for a brand to build alone with the consumer, which is a very strong argument This can be useful for managing your business’ Twitter feed. As of right now, it boasts the largest influencer database (with over 1 million reported.). How to Structure a Social Media Kit to Land Brand Deals. That will be able to sell your product — and to a demographic, that matches the people you were targeted in the first place! That’s an incredible 1,500% increase in searches for “influencer marketing” over just three years. It also comes with discovery tools for both websites and Twitter/Instagram. Platforms supported: Blogs (main focus). Virtual influencers are … But once you have an influencer in mind, Hunter can help you actually get in contact with that person directly via their real email address (rather than an anonymous contact form). Buzzsumo is a neat tool that can help you find influencers in a few different ways. At the moment, their pricing starts at around $79 per month and higher — depending on the plan that you end up choosing. It also offers a very easy management feature that will allow you to double-down on your influencer marketing outreach and make sure that your progress is kept tracked. Let’s make things a little more affordable with these next couple tools. You have to keep in mind that different platforms mean different influencers and that different influencers mean different strategies. Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. Back in 2016 (the distant days of influencer marketing), we figured the industry to be worth $1.7 billion. Find out how you can find super under-the-radar guest blogging opportunities in this tutorial. Of course, there are obvious pros and cons to each search engine — some might not work the same as another and most are focused on specific social media platforms (be it YouTube, Twitter, Instagram, etc. HypeAuditor is for businesses who are interested in networking on Instagram. Only takes into account real and authentic engagement — fake followers are immediately crossed off along with fake engagement. So what are some of the feature differences that might push you in one way or another? Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. The interface itself is a bit full — everything is all in one place. For the next portion of this article, we’re going to be discussing a couple of other tracking influencer marketing outreach tools that you can use when you’re browsing the web for influencers that you think might line up with your brand! It does come with a dashboard where you can see how that Influencer has performed over time — their most popular posts, their official ranking, etc. For unlimited searches, plus more pro features, plans start at $99 per month. To find influencers, you can search for entire blogs or specific pieces of content. For example, when you’re searching for people who’ve mentioned your brand or related topics, you can quickly see, and sort by, “reach”: Essentially, this lets you find the most influential people who are posting about you and your niche. It doesn’t necessarily help you find an influencer to target. It’s also a great way of scoping out what your competition is doing right — as it will show you when certain competitors gain new subscribers and whether these new subscribers are potential influencers that you can reach. The current study throws light on various aspects of influencer marketing that drive consumer behavior by using the theory of planned behavior (henceforth referred … In the words of its copywriting team, BuzzStream is a tool that helps you “Build relationships. This can also be used by influencers who want to double down and their content and figure out how their channel is performing. Functions as its own search engine for Instagram. While some full-service influencer research tools (e.g BuzzStream, NinjaOutreach) offer something similar, Hunter focuses solely on finding email addresses. In the end, Followerwonk can’t compete on pure functionality to any of the previous tools. Despite that full-service approach, BuzzStream still has pricing plans that are accessible for solo bloggers and entrepreneurs. You might not have heard of these before, but the basic gist of these websites is to provide an easy way of tracking down potential influencers that you might want to work with. See The Facts: Influencer marketing effectiveness abounds in 2019. Updated on November 13th 2019. Research in 2019 accounted only for the calculable cost of fake followers. However, research on how influencer marketing affects young children (under 12) is scarce and it is unclear how these young children can be empowered to critically cope with this fairly new form of persuasion. Personally, I find automating the initial email to be a bit spammy – but to each their own. If you want to be able to use InflueNex for the long-term, you will have to sign up. calls itself a “social media and web monitoring tool”. Influencers for Brand, Top Role-playing video game YouTubers in All Countries sort by subscribers, Part 2. However, it is also the most expensive research engine out there. While BuzzStream does display information on social media accounts, it’s still primarily focused on websites. But part of that “monitoring” actually includes features that you can apply directly to influencer research. Instead of a subscription plan, you get to pay per credit ($30 is the lowest price.). For our last recommended market influencer tool, we have Similar Web. Hunter is a bit of a twist. Hosted by Cloudways. The best influencer marketing research tools for all budgets 1. Listening, Top You can use it to discover relevant influencers on the internet — not specific to platform (although they do have a Twitter-based influencer searcher that you can use if buy into their plans.) You can also do the same for your own accounts, but I think the competitor analysis is the coolest part. 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