Finally after years of Canadians waiting for legalized cannabis the day had finally arrived. It was time to mark the occasion. Working with our Leafly and their partners we came up with the idea to throw a new year’s eve style event at Toronto’s popular Mod Club.
We booked super popular cover band Dwayne Gretzky, got help from a killer VJ from the west cost (Suez Holland & Team), started a social campaign to create buzz and give aways tickets, and decked out the venue like never before. Branding, trivia screens, even a custom giant iPhone (acting as our projection screen), finally we commissioned a local artist to create a giant bud that was ready to be dropped at the stroke of midnight.
The event was a huge success with international media coverage (even making it into the New York Times). More than 500 people were in attendance with others outside hoping to get in. This was a huge team effort and a blast to work on!