Arctic Home

Coca-Cola has an ongoing relationship with WWF. Part of that partnership is to help bring more awareness to the plight of the polar bear and what better way to do that then create a social outreach program that includes a physical web-enabled installation in high traffic areas.


We created an interactive ecosystem that called for pledges (via Facebook, YouTube, Twitter & Instagram) to help keep a simulated polar bear environment placed in the Toronto Eaton Centre from melting. We garnered a lot of attention the ultimately moved the needle on awareness for the cause.